Fundraiser tip of the day

Tell your story

For all that we champion new technologies at JustGiving, sometimes it’s the simplest things you can do that are the most effective, and telling the story of why you’re fundraising on your JustGiving page is one of the simplest. Don’t just rely on the ‘Raising money for’ box: by personalising your cause you make it real for your readers and they will be that much more likely to donate.

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Find loads more tried and tested fundraiser tips here

Our top fundraiser tips
  • 1. Write a really interesting personal message - turn it into a story. What will encourage your friends/family/strangers to donate? What would make you donate?

  • 2. Email people in groups so you can tailor your message. Get generous donations on your page first. Send the email on/before pay day!

  • 3. Promote your page online with social media tools like Twitter, MySpace/ LinkedIn/ Facebook (use our Facebook app, status updates, groups or notes)

  • 4. Put your JustGiving page web address in your email signature, so everyone you email has a chance to visit your page and make a donation.

  • 5. Give out cards with your JustGiving page web address on them - try www.moo.com - their minicards and business cards are great!

  • 6. Put a video and extra photos on your page. Keep it up to date so it's interesting for people to come back and find out how you're getting on, or send it to their friends.

  • 7. Talk to your charity to ask for info on their work and what your supporters' donations will go towards.

  • 8. Contact your local paper/radio station - send them a press release with your JustGiving web address so people can donate. Ask your company to put your page in their website/intranet.

  • 9. Send fun reminder emails to people, to nudge them to donate. Keep fundraising after the event!

  • 10. Remember to thank people - do it on your JustGiving page, in an email, with a card, on your blog/ Facebook/ Twitter - make them feel good for supporting you!

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