Include your JustGiving link in your e-mail signature
Liz Baxter wrote to say include your JustGiving link in your e-mail signature along with a short message about what you’re doing.
For example, Liz is trekking the Inca Trail in South America to raise money for Kent Kids Miles of Smiles, which provides both residential and respite care for sick and disabled young people from Kent. So Liz’s message could read:
I’m trekking the Inca Trail in aid of Kent Kids Miles of Smiles. Sponsor me here: www.justgiving.com/liz-baxter
The message needn’t be any longer than that. There’s just enough information to pique people’s interest and get them to click on your link where they can read more.
I included a link to my JG page in my email signature, but I didn’t receive any extra donations because of it. Which is a shame.
What would be a good idea is if JG can implement some kind of basic “Analytics” page in the user account area, so page owners could tell where hits to their pages come from - emails, Twitter, Facebook, etc. Then we could objectively rate the success of each tactic.
It would also, of course, give me another reason to keep using JG instead of a rival service.